Established in 1980 – Furniture Upholstery, Restoration and Repairs in Penarth, Cardiff, South Wales and surrounding areas


The privacy of visitors to is treated with importance by the company.

The sections below sets out information on the types of personal information received and collected when is visited and how the company safeguards and protects your personal details and information. Newlook Upholstery Ltd will never sell your personal information to third parties.

Website Privacy Policy

Newlook Upholstery (the “Company”) respects the privacy concerns of the users of its website, Newlook Upholstery and the services provided therein (the “Site”). The Company provides this privacy statement to explain what information is gathered during a visit to the Site and how such information may be used.


This privacy notice provides details of how Newlook Upholstery collects and processes personal data through interactions on its website: including any information visitors may provide through the site when a ‘contact us’ form is completed or someone makes a general enquiry.

Newlook Upholstery have appointed a Data Protection Officer who is in charge of privacy related matters for us.

Contact details

The full contact details at Newlook Upholstery are as shown below:

Full name of legal entity: Newlook Upholstery Ltd
Name or title of Data Protection Officer: Paul Ingram
Postal address: 13 – 15 Raglan Road, Hengoed CF82 7LY
Anyone who is not happy with any aspect of how Newlook Upholstery collects and uses their data, has the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( However Newlook Upholstery would be grateful for prior notification of the complaint so they can try to resolve it in the first instance.

It is very important the information Newlook Upholstery holds is accurate and up to date. Please let them know of any personal information changes by emailing:

What data does Newlook Upholstery collect?

Personal data means any information capable of identifying an individual. It does not include anonymised data. Newlook Upholstery might process certain types of personal data:

Identity Data may include first name, maiden name, last name, username, marital status, title, date of birth and gender.
Contact Data may include billing address, delivery address, email address and telephone numbers.
Technical Data may include internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices used to access this site.
Profile Data may include feedback and survey responses.

Usage Data may include information about how visitors use Newlook Upholstery website, products and services.
Marketing and Communications Data may include preferences in receiving marketing communications from Newlook Upholstery and communication preferences.
Newlook Upholstery might also process Aggregated Data from personal data but this data does not reveal someone’s identity and as such in itself is not personal data. For example, how Newlook Upholstery reviews Usage Data to work out the percentage of website users using a specific feature of its site. If Newlook Upholstery links the Aggregated Data with personal data enabling an individual to be identified, it is treated as personal data.

Sensitive data

Newlook Upholstery does not collect any Sensitive Data. Sensitive data refers to data that includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information and genetic and biometric data. Newlook Upholstery does not collect any information about criminal convictions and offences.

How Newlook Upholstery collects personal data

Direct interactions: filling in forms on Newlookupholstery’s  website or at trade shows (or otherwise) or by postal communication, phone, email or otherwise, including:

subscribe to Newlook Upholstery’s service or publications;
request resources or marketing be sent;
enter a promotion or survey; or provide feedback.
Automated technologies or interactions: Newlook Upholstery’s may automatically collect Technical Data about equipment, browsing actions and usage patterns. This data’s collected by using cookies, server logs and similar technologies. Please see Newlook Upholstery’s cookie policy at www.Newlook for further details.

Third parties or publicly available sources: Newlook Upholstery may receive personal data from various third parties and public sources as set out below:

Technical Data from the following parties: Twitter, LinkedIn and Facebook.
Analytics providers such as Google based outside the EU;
Search information providers such as Google based outside the EU.
Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
How Newlook Upholstery uses personal data

Newlook Upholstery only uses personal data when legally permitted. The most common uses of personal data are shown below:

Where Newlook Upholstery needs to perform a contract with a prospect or customer
Where it is necessary for legitimate interests (or those of a third party) and fundamental rights do not override those interests.
Where Newlook Upholstery must comply with a legal or regulatory obligation.
As a rule, Newlook Upholstery does not rely on consent as a legal ground for processing personal data, other than in relation to sending marketing communications via email or text message. You have the right to withdraw consent to marketing at any time by emailing:

Newlook Upholstery’s reasons for processing personal data

Set out below is how Newlook Upholstery uses personal data and the lawful reasons for which it will process such data.

Newlook Upholstery may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us: if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

Activity: process and deliver orders including managing payments, fees and charges and collecting any monies owed.

Data description: identity, contact, financial, transaction, marketing and communications.

Legal grounds for processing: performance of a contract and necessary for Newlook Upholstery to recover debt owed.

Activity: register new customer.

Data description: identity and contact.

Legal grounds for processing: performance of a contract.

Activity: to safeguard the Newlook Upholstery site (including troubleshooting, testing, system maintenance, back-ups, support, data analysis, hosting, support and reporting.

Data description: technical, identity, contact.

Legal grounds for processing: ensure the day to day running of Newlook Upholstery, safeguarding network security and provide ongoing administration and IT services.

Activity: relationship management including requesting a review or survey or notification of changes to Newlook Upholstery’s terms or privacy policy.

Data description: identity, contact, profile, marketing and communications.

Legal grounds for processing: performance of a contract, necessary to comply with a legal obligation, required to keep Newlook Upholstery’s records updated to understand how customers use its products or services.

Activity: where relevant, recommend products or services that might be of benefit or interest.

Data description: profile, identity, usage, contact, technical.

Legal grounds for processing: legitimately necessary for Newlook Upholstery to grow its business.

Activity: utilise data analytics to inform decisions relating to website build, services, marketing and visitor experience.

Data description: usage, technical.

Legal grounds for processing: reasonably necessary for audience segmentation and to continually ensure Newlook Upholstery’s products and services are relevant and meet customer needs.

Newook Upholstery’s online and offline marketing communications

Newlook Upholstery will send communications to those who have:

Specifically requested information from Newlook Upholstery or purchased goods or service; or
Those who have provided Newlook Upholstery with their details when registering for a promotion or marketing materials; and
in each case, have not opted out of receiving those communications.
Newlook Upholstery will acquire clear opt-in consent before sharing personal data with any third party for marketing purposes.

Using clear opt-out links, an instruction to Newlook Upholstery or third parties can be made to stop marketing messages from being sent at any time – or email: An opt-out from receiving marketing communications does not apply to personal data provided to Newlook Upholstery a result of a product/service transaction/purchase, warranty registration or product/service experience.

Disclosures of your personal data

Newlook Upholstery might have to share personal data with the following third parties:

HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
Third parties who Newlook Upholstery sell, transfer, or merge parts of their business or company assets.
Newlook Upholstery will request all third parties to respect the security of personal data and to treat it in accordance with the law. Newlook Upholstery only allows such third parties to process personal data for specified purposes and in accordance with Newlook Upholstery’s strict instructions.

Legal rights explained

In certain circumstances, users can extend their rights under data protection laws in relation to personal data:

Request access to personal data.
Request correction of personal data.
Object to processing of personal data.
Request deletion of data.
Restrict the processing of personal data.
Request transfer of personal data.
The right to withdraw consent.
To follow out any of the above please contact:

Visit the following website for further information:

Newlook Upholstery will not levy a charge to access personal data, or for other rights to be exercised. Newlook Upholstery might charge a fee if a request is clearly excessive or unfounded.

Newlook Upholstery might need to request additional information which is specific to confirm an identity and to safeguard the right to access (or to exercise any other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Newlook Upholstery will try to respond to all legitimate requests within one month. If a request is complicated it might take longer than a month, but in such cases Newlook Upholstery will notify the individual and keep them updated of progress.

Data security

Newlook Upholstery have implemented appropriate security measures to safeguard personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, Newlook Upholstery restricts access to personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process personal data on Newlook Upholstery’s instructions and they are subject to a duty of confidentiality.

Newlook Upholstery have put in place procedures to deal with any suspected personal data breach and will notify an individual or any applicable regulator of a breach where it is legally required to do so.

Change of purpose

Newlook Upholstery will only use personal data for the purposes for which it was gathered, unless Newlook Upholstery reasonably considers it should be used for another reason and that reason has synergy with the original purpose. To find out more about how the processing for the new purpose is compatible with the original purpose, please email:

If Newlook Upholstery needs to use personal data for a purpose unconnected to the original purpose for which it was gathered, NewlookUpholstery will notify the individual and fully explain the legal reasons for processing.

Please note, Newlook Upholstery might process personal data without prior knowledge or consent where this is required or permitted by law.

Data retention

Newlook Upholstery will only hold personal data for as long as necessary to fulfil the purposes it was collected for.

By law Newlook Upholstery have to keep basic information about customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

To determine the appropriate retention period for personal data, Newlook Upholstery will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of personal data, the purposes for which Newlook Upholstery processes personal data and whether Newlook Upholstery can achieve those purposes through other means, and the applicable legal requirements.

Newlook Upholstery may anonymise personal data (so that it can no longer be associated with an individual) for research or statistical purposes, in which case Newlook Upholstery may use this information indefinitely without further notice to the individual.

Third party links

The Newlook Upholstery site includes links to third-party websites, plug-ins and applications. Clicking on the links or enabling connections could allow third parties to collect or share data about a user. In such cases, Newlook Upholstery does not control these third-party websites and is not responsible for their individual privacy statements.


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